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The team

Operators first. Then marketers.

Five operator-founders combined. $150M+ in career revenue, multiple exits between us. Behind that masthead, a global team of 20+ specialists — paid media, SEO, CRO, video, creative, email, ops — who actually run the work day-to-day.

$150M+
Founder career revenue
5
Exits
20+
Specialists on bench
The partners

Five operator-founders. The ones who carry the model.

Kanishka№ 01
Founder & CEO

Kanishka

Serial entrepreneur with 10 years across SaaS, eCommerce, and venture-backed companies. Built and led the YAMU practice from a two-person shop into a global team with 50+ named accounts. Born in a village in Sri Lanka without electricity or running water; the foundation is his. Core skills: building teams and digital growth strategy.


If we can't move the needle in 60 days, we don't take the account.

Aaron№ 02
Partner

Aaron

Grew his company to over $40M in annual revenue with 30% EBITDA and 200 employees in three years. Forbes 30 Under 30. Brings the operator's eye for the unit economics most marketers never look at.


The number nobody wants to look at is usually the one that matters.

Tyrone№ 03
Partner

Tyrone

Built a new D2C consumer category. Over $30M in sales, ranked the 12th fastest-growing consumer brand in the US. Spent the last decade learning what scale actually feels like from the inside, where most agency-folk only see it from the outside.


Brand is what survives the channel that just stopped working.

Alex№ 04
Partner

Alex

Built four tech companies and exited for over $20M total. Featured judge on the Entrepreneurial Reality TV show on Prime. The losses are why he's useful to clients; the wins are why he's a partner here.


I've already paid tuition on the mistakes you're about to make.

Dylan№ 05
Co-Founder, Senior Strategist

Dylan

One of YAMU's co-founders. Has managed marketing teams for SaaS companies ranging from $1M to $15M ARR. Bridges the operator language and the creative language without losing either. Passionate about specialist teams that compound.


Creative isn't decoration. It's the cheapest place to find performance lift.

The full bench

Specialists, by craft.

The partners set the bar. The bench runs the work. Every account gets a dedicated pod assembled from this list — paid media, SEO, CRO, creative, video, email, web, ops — hired globally and onboarded into our internal systems before they touch your account.

Strategy & Account

02 people

Run your number day-to-day.

Derrick Kwa
Strategic Account Manager

Derrick Kwa

Versatile digital marketer with 9 years across paid ads, content, email, and influencer campaigns. Excels at the big picture of how channels come together.

Rafael Pavan
Strategic Account Manager

Rafael Pavan

Over 7 years in digital marketing across startups. Expertise in inbound, paid media, CRM, and SEO.

Paid Media

03 people

The buyers who keep CAC honest.

Shubham Mishra
Paid Media Strategist

Shubham Mishra

6+ years in strategic paid media, with extensive SaaS experience. Builds data-driven strategies that scale from scratch to robust lead-generating channels.

Joel Haye
Paid Media Specialist

Joel Haye

Growth-driven paid media buyer with 3+ years scaling B2B, B2C, and DTC brands.

Subhanu Roy
Paid Media Strategist

Subhanu Roy

Paid media operator focused on the channels that actually drive incremental revenue. Builds and runs growth-stage Meta and Google accounts where every dollar has to defend its place in the P&L.

SEO, CRO & Email

04 people

Compound the lift after the click.

Sadaqut Khan
SEO Manager

Sadaqut Khan

SEO expert with 15+ years. Skilled in on-page, technical SEO, and link building. Has worked with 75+ businesses across all sizes.

Bhaskar Roy
Head of CRO

Bhaskar Roy

CRO Specialist with 5+ years driving conversion growth through data-driven strategies, technology, and user-centric design.

Sanskriti Prabhakar
CRO Strategist

Sanskriti Prabhakar

Trained UX designer and CRO expert. Optimizes digital experiences through user research, experimentation, and data-driven insights.

Sugitha Iyer
Email Strategist

Sugitha Iyer

Lifecycle and email operator. Builds Klaviyo and HubSpot flows that earn their place in revenue — welcome series, retention loops, and win-back automations that compound past the click.

Creative, Video & Web

06 people

The story the spend rides on.

Onyekachi Irozuru
Creative Strategist

Onyekachi Irozuru

Audio-visual storyteller with 12+ years in motion graphics and cinematography. Excels at simplifying complex messages into clear, engaging audio-visual content.

Lotanna Okoli
Video Strategist

Lotanna Okoli

Cinematographer with 7+ years in video production and editing. Strong eye for visual storytelling across commercials, branded content, and digital campaigns.

Jacobs Shalom
Video Strategist

Jacobs Shalom

Video strategist working across paid social and brand content. Comfortable in both vertical UGC built for performance and longer brand cuts when the budget calls for it.

Aliyu Yusuf
Graphic Designer

Aliyu Yusuf

Graphic designer and video creative. Branding, motion graphics, and ad creatives that blend strategy with visual storytelling.

Daniel Friday
Graphic Designer

Daniel Friday

Creative designer with 6+ years. Focused on user-centered design, identifying problems and bringing ideas to life through visuals and storytelling.

Aanand Madhav
Web Developer

Aanand Madhav

Full-stack web developer. Builds landing pages, CRO experiments, and the internal tooling the pod uses to ship faster. Translates strategist intent into shipped code.

Operations

01 person

How the work actually ships.

Helena Uribe
Head of People

Helena Uribe

4+ years in hiring. Leads people operations at YAMU, designing processes that help teams run smarter and hire talent that truly fits.

Advisors

02 people

Outside operators we trust.

Jack Greco
Advisor

Jack Greco

Network Partner at Avalanche.VC and co-founder of ACV Auctions, which went public in 2021. MBA from the Simon School of Business and a BA in Economics from the University of Rochester. Active across the Upstate New York startup ecosystem.

Clark Dever
Advisor

Clark Dever

Co-founder and CEO of WRAP. Built businesses across defense tech, augmented reality, and the Upstate New York startup ecosystem. Featured in Wired, MIT Technology Review, TechCrunch, and TIME. Runs brand-voice and AI workshops on the side.

Same partners. Deeper bench.

The five also run ExitStudio.

Our operator-investor practice. When a portfolio company outgrows the performance engagement, the same partners are equipped to capitalize, advise, and underwrite the next chapter.

Visit ExitStudio ↗